SEO
SEO that reachesthe pipeline.
The foundation everything else rests on. Twelve years of it, across fintech, proptech, martech and the public sector.
What this covers.
Rankings are not the deliverable. Qualified pipeline is. I optimise for the terms that reach your funnel and drop the ones that only look good in a report.
AI engines mostly cite what classic search has already crawled and trusted. That makes technical SEO the floor under your AI visibility, not a separate budget.
Scaled one engagement to 34,000 ranking keywords and 139,000 annual organic sessions.
What you get
- Technical audit and crawl health
- Buyer intent and topical cluster mapping
- Pillar content, briefs and refresh cycles
- Internal linking and site architecture
- Migrations without losing what you earned
- Reporting tied to signups rather than positions
Who this is for.
SaaS teams whose traffic grew but pipeline did not
Startups building structure before they scale content
Sites carrying years of technical debt
Find out where you stand.
The baseline is the first thing I run and the audit call is free. You keep the findings whether or not we work together.